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50,000 Steps in a City Where the Sidewalk Never Ends

on February 03, 2025

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Starling’s marketplace banking rollout adds pensions, savings, travel insurance and mortgages

Starling [1] , the U.K. challenger bank that offers a mobile-only current account, continues to execute on its marketplace banking strategy [2] . Following the required regulatory approval, the Starling Marketplace is adding a number of financial services integrations, spanning pensions, savings, travel insurance and mortgage brokerage. Specifically, Starling is partnering with PensionBee, Wealthsimple [3] , Kasko, and Habito [4] , respectively. It says it’s targeting 25 partnerships in total in 2018. The challenger bank has already added Flux to its in-app marketplace to offer item-level receipts and loyalty [5] from Flux partner merchants. The addition of financial services speaks to Starling Bank’s broader “marketplace banking” vision: the idea that your bank will provide you with access to a choice of third-party money-related apps and services. It’s also more evidence that the battle between banks and fintechs isn’t a zero sum game. Partnerships are being forged at a rapid pac...

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50,000 Steps in a City Where the Sidewalk Never Ends

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